Factors Affecting Big Data Adoption

نویسندگان

چکیده

This study examined factors impacting the big data adoption of small and medium enterprises (SMEs) in Vietnam. The mixed method was used. qualitative research applied by a group discussion with 15 participants cross-sectional survey 372 representatives SMEs. results show that perceived benefit, simplicity, compatibility, quality, security privacy, vendor support, management financial investment, usefulness, attitudes toward adoption. extended academic framework causal relationships adopting new characteristics from integrated perspective TOE TAM beyond existing models.

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ژورنال

عنوان ژورنال: International Journal of Asian Business and Information Management

سال: 2022

ISSN: ['1947-9638', '1947-9646']

DOI: https://doi.org/10.4018/ijabim.315825